The Lord Is My Shepherd Overview
The Lord Is My Shepherd (TLMS) is a not-for-profit organization that offers resources to help people understand the teachings of the Bible and encourage people to create study groups where they can come together to learn, discuss and share Biblical information.TLMS has created a study guide which provides reflections and observations on scripture to help people understand the teachings of Jesus Christ.TLMS audience are young and old who are interested in understanding the messaging of the Bible and want to connect with likeminded people from all over the world.
Reaching people around the world has been made possible for TLMS by using the Google’s Ads Grant program for charities and not-for-profits. This program gives charities and not-for-profits the opportunity to promote their organization on Google’s digital ads platform through an “in-kind” budget of $10,000/month toward Google Ads spend.
BRAVO Design
The Lord Is My Shepherd hired Bravo to create a visual identity that would be easily identified and remembered, design marketing collateral, and help them with their online digital advertising campaigns. Bravo created an engaging website for traffic driven from their Google Grant campaign, where people could download a free study guide and sign up to join a study group on the Zoom platform.
To help TLMS engage a younger audience Bravo created a landing page specifically targeted to adults 18 – 30 years old and coined this campaign as the”Love Campaign’: The Love Campaign also required a visual identity, marketing collateral and banner stands for exhibiting at colleges, universities, churches and church related events.
Identity Design
Website Design
Identity Design
Landing Page Design
Work Book Design
Banner Stand Design
